* Name

* Email (for verification only, will not be shared)

* Position & Organization

* Organizational Background and Audience Profile (A broad description of your outlet and its target audience.)

* Briefly describe your role: (Information about your beat, assignment responsibilities, story interests, etc.)

Tell us a little about your background: (Previous roles or responsibilities, jobs or education path.)

How do you prefer to be approached with story ideas? (Method -- phone, fax, email -- and style -- elevator speech, detailed discussion, bullet point fact sheet, etc.)

What key ingredients make a pitch appealing to you?

What methods of pitching or contents within a pitch turn you off to the idea?

Which are more useful to your decision making, press releases or fact sheets?

Do you prefer broad story ideas or pitches intended for specific segments, features or placement?

What else can PR professionals do to help you do your job? (Other pointers, please-dos and no-nos, etc.)

* Verify