links for 2008-01-07

• Social Bookmarking Service & Web Tool Speeds Up the Bookmarking Process | Post Toaster
  (tags: socialbookmarking socialnews)
• Welcome To The Fifth Estate: A Social Media Manifesto
  One of the pioneers of social media thinking, Geoff Livingston, poses the theory that social media is now a fifth estate and discusses the implications of its standing. An excellent read.
  (tags: socialmedia media bloggers philosophy)
• Journalism At The Crossroads: Change Or Die
  An in-depth look at several voices from around the country on the state of journalism and how 2008 will be a make-or-break year for the institution of media with insightful analysis and a plethora of food for thought.
  (tags: journalism media socialmedia newspaper newsroom)
• Truth In Advertising: What The Law Really Says
  An excellent resource that quotes the Federal Trade Commission\
  (tags: advertising marketing ethics law)
• Advertising Is A One-Way Street: Statistics
  Valeria Maltoni does a deep-dive into projected spending on advertising, online advertising, social networking advertising and more in another outstanding resource piece to keep on file.
  (tags: advertising marketing trends)
• Electrolicious» Blog Archive » The business of Offbeat Bride
  Outstanding case study of how one blogger not only made money from blogging, but set up a system of contextual advertisements via paid blog posts that gave what she calls “Goggle-Fu” to her advertisers. Nice step-by-step on how to do it.
  (tags: blogging advertising marketing blogs howto monetizing)
• The Many Myths of Jack Daniel
  (tags: marketing advertising whiskey brands)

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