links for 2008-01-01

• Owning The Brand: A Maker’s Mark Ambassador Gets His Barrel’s Birth Certificate
  It’s a proud moment when you get your barrel’s birth certificate as a Maker’s Mark Ambassador. One of the top marketing bloggers got his.
  (tags: makersmark)
• How To Win Over Detractors In Online Forums
  Expert community manager Connie Benson explains how to win over detractors in online forums and message boards in a video interview with Jeremiah Owyang.
  (tags: community forums messages messaging detractors negativity)
• Will New Media Change Journalism?
  Excellent question posed by Valeria Maltoni. Will new media (i.e. social media) redefine journalism as we know it?
  (tags: journalism media socialmedia publicrelations)
• Why The Dunning-Kruger Effect Is Ruining Your Business
  Excellent analysis of the competent vs. incompetent employee and why many companies promote the wrong ones.
  (tags: business employeerelations management)
• The Shortest 2008 Trend Prediction Ever … Two Words
  What is the one trend that brands, corporations and bloggers will carry forward in 2008? Rohit Bhargava hits it on the head. Personality matters.
  (tags: content trends marketing)

Popularity: 18% [?]