New Blog: Social Media Explorer Sets Sail

I am literally writing this in a knee-length Blackbeard frock jacket over a swashbuckler shirt under a buccaneer hat, my brass nautical telescope before me.

The keyboard looks mighty dirty through this thing.

When Todd Spencer, the CEO of Doe Anderson, the agency for which I work, asked me to take on the role of something he was calling “Interactive Trends Analyst,” I told him I would only agree if I could change the title. Social Media Explorer is much more romantic and interesting. Guess the copywriter in me shines through sometimes.

Well, Todd didn’t laugh me out of his office, in fact agreed that it sounded attention-getting and ordered my business cards. I then told him it would be a good idea if I could blog about my experiences since he would be sending me to several conferences, putting me out there to find ways to start a conversation, or be invited into one, with consumers about us, our industry and, of course, our clients. Fortunately, he didn’t look at me like many CEOs and say, “Blog? Isn’t that what they call it when phlegm builds up in your throat and you cough a lot?”

SocialMediaExplorer.com is officially up and running. It will not only feature my own explorations into the worlds of social media, social networking, social bookmarking and all the various and sundry other online experiences, but also insights and opinions about the advertising world in general from my colleagues at Doe Anderson. Todd even posted the first entry on the blog – an “internal” announcement of my new position.

We would be honored if you stop by, subscribe to our feed, bookmark us and so on. And please, join in the conversation. Comment on articles, email our links to interested friends, etc., etc. Exploring social media is my job, but I don’t want to do it in a vacuum. Join me.

Technorati Tags: social media, social media explorer, social networking, social bookmarking, advertising, marketing, SEO, SEM, search engine optimization, search engine marketing, branding, communications, consumers

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