TSP: Wendy Reuer, Online Editor & Reporter, Woodbury Bulletin

By Jason Falls

Weekly newspapers carry a special place in the vast array of media outets public relations professionals contact on behalf of their clients and organizations. While the many weekly publications have smaller audiences than daily operations, their readership is loyal and more apt to be influenced by its content.

This edition of The Straight Pitch turns to Woodbury, Minn., and Woodbury Bulletin online editor and reporter Wendy Reuer. The Bulletin is the local paper of record for a fast-growing midwestern suburb of Minneapolis-St. Paul. It is located just east of St. Paul, approximately five miles from the Minnesota-Wisconsin border.

The Bulletin can be found online at www.woodburybulletin.com.

THE STRAIGHT PITCH

Name:
Wendy Reuer

Position & Organization:
Online Editor/Reporter, Woodbury Bulletin

Organizational Background/Audience Profile:
Local weekly newspaper in fast growing midwestern suburb

Briefly describe your role:
General assignment reporting for print, online editing for breaking news, video, slide shows, etc.

Tell us a little about your background:
Worked in national television, local T.V. news reporting, radio and small daily print publications.

How do you prefer to be approached with story ideas?
Email

What key ingredients make a pitch appealing to you?
Immediate local link or possible angle relating to my readers speficically.

What methods of pitching or contents within a pitch turn you off to the idea?
Too long, too general.

Which are more helpful in your decision-making, press releases or fact sheets?
A little bit of both.

Do you prefer broad story ideas or pitches intended for specific segments, features or placement?
Those intended for our paper.

What else can PR professionals do to help you do your job?
Associated Press style-correct press releases. Too wordy or flowery will not get very far.

Technorati Tags: Wendy Reuer, Woodbury Bulletin, Minnesota, Woodbury, weekly newspaper, print, print journalist, Minneapolis-St. Paul media, media, story pitches, story ideas, media relations, public relations

---

The Straight Pitch is a feature surveying media members at various levels of responsibility and influence and asking the general question, “How do you like to be pitched?” To recommend a media member, email us at jason@straightpitch.com. If you are a media member and would like to participate, please visit our media survey online by clicking here.

Popularity: 100% [?]