Writing Social Media Press Release Advice

As all public relations professionals tread into the social media waters, the need for sound advice on effectively reaching out abounds. Muhammad Saleem’s recent post “How to Write a Social Media Press Release” over on CopyBlogger.com is another gem in our growing portfolio of sound advice.

Among the salient points:

Why Regular Press Releases Fail in Social Media

Here are the 3 main reasons why a press release would normally have zero chance of success in social media:

1. They have the wrong singular focus, which is on the company issuing the release.
2. They are full of marketing-speak that inherently engenders mistrust in the eyes of the social media audience.
3. They don’t have a specific audience in mind, and are written broadly and presented blandly.

And an analysis of Brian Clark’s previous discussion of how to drive thousands of subscribers to your business blog in one day that concludes these strategies help social media releases work:

1. Optimizing the headline for all three kinds of readers.
2. Writing for diagonal readers.
3. Use attractive text formatting.
4. Get to the point and don’t waste words.
5. Include a step-by-step methodology for others to follow.

Please do read the whole thing (click here). It’s a nice lesson for us all in reaching out to the new influencers in a fashion that results in the same types of success we’ve experienced with traditional media.

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