TSP: How Not To Pitch Bloggers

Lee Odden at Online Marketing Blog (www.toprankblog.com) knocked out a laundry list of what not to do if you’re trying to pitch him. Since he offered the post before we could ask him to fill out a Straight Pitch survey, we thought everyone would benefit if we just pulled our favorites and link to him.

Our favorites:

• Don’t embargo an announcement for more than a few days. Bloggers are on the move, writing about what comes to mind on a daily basis. Expecting a blogger to keep under wraps news for several weeks is ridiculous. There is no editorial calendar or story board in place with 99% of blogs. Give them something they can act on now.
• Don’t demand to be covered as if you’re gods gift to the blogosphere. An “assumptive close” might work with phone pitching to print story editors, but not with bloggers.
• Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. They point to press releases hosted elsewhere, or better yet, point to stories other people have written based on a press release.

The full story is here. Enjoy!

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